Learn business the way it is actually done.
A year of learning, at your own pace.
Join a cohort, learn on demand, or stack courses into a programme. Choose a format to see what your day looks like.
Sunday · Week 3
One day in a cohort course.
Read the case in the morning, join the live discussion in the evening, and share your view with your cohort before the next lesson opens.
Any day · any hour
Learn when it suits you.
Start the day you enrol, follow at your own pace, and keep full access to the course for the length of your access.
A programme, start to finish
Courses that add up to a certificate.
Finish a set of courses in one subject to earn an aali certificate. We claim no degree and no accreditation.
Courses
Featured courses.
Every course is real cases, a weekly discussion and tools you apply at work. Prices and dates are draft.
- Leadership & Management
Leading People from Day One
What makes people follow you? Real company cases that teach you how to begin and earn trust.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 7 h a week
- Strategy
Strategy in a Crowded Market
How do you stand out when everyone sells the same thing? Cases of companies that found a way.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 7 weeks · 7 h a week
- Finance & Accounting
Finance for Non-Financial Leaders
Budgets, cost and return: the financial decisions that land on your desk.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Marketing
Marketing That Earns Attention
From understanding the customer to a campaign whose results you can measure, channel by channel.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Entrepreneurship & Innovation
Start: From Idea to First Customers
Test the idea at low cost, build a model that earns, and win your first customer.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 7 h a week
- Business in Society
Business with Purpose
How to measure impact, win shareholders over to it and stay profitable.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Digital & AI
AI for Decision Makers
What AI can and cannot do in your company, and how to lead its adoption.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Digital & AI
AI Skills Sprint
A short five-hour course: start using AI in your work this week.
- Format
- Sprint
- Length
- 5 hours
Programmes
Programmes that bring courses together.
Pay once or in instalments, and save compared with buying the courses one by one.
- Programme
Business Foundations
Three courses that build every manager's base: the numbers, strategy and marketing, in one programme.
- Courses
- 3
- Length
- 4 months
- Payment
- 2 × 5,250
- Programme
Digital Innovation
Four courses that take you from platforms and data to launching a digital product.
- Courses
- 4
- Length
- 6 months
- Payment
- 2 × 7,000
- Programme
The Leadership Year
A full-year programme for people taking charge of a team or unit, with a fixed group beside you.
- Courses
- 6
- Length
- 12 months
- Payment
- 4 × 9,500
Every week, a decision to make.
In each course you take the seat of a manager at a real company, weigh the options with your cohort, and then see what the company chose and why.
Below, learners will tell how they put those lessons to work.
Learner story 1 (draft)A slot for a real story, with the learner's consent.
Learner story 2 (draft)A slot for a real story, with the learner's consent.
Learner story 3 (draft)A slot for a real story, with the learner's consent.
Learner story 4 (draft)A slot for a real story, with the learner's consent.
Learner story 5 (draft)A slot for a real story, with the learner's consent.
Learner story 6 (draft)A slot for a real story, with the learner's consent.
Learner story 7 (draft)A slot for a real story, with the learner's consent.
Learner story 8 (draft)A slot for a real story, with the learner's consent.Why aali
What sets aali apart.
Three pillars that keep online study close to the work, not the classroom.
01
Cases from real companies
You take the seat of the person who decided, then see what actually happened.
02
Classmates from the field
Your cohort works across sectors, so you learn from different experience.
03
Results you see at work
You leave each course with a tool, a decision or a plan you use the next week.
00%
Slot for a survey result (draft)
Filled with a real figure after the first learner survey.
00%
Slot for a survey result (draft)
Filled with a real figure after the first learner survey.
00
Slot for the learner count (draft)
Filled once learners have started.
A slot for a real learner's view of aali, with consent.
- StrategyHow to read a caseA case is a real decision with the facts left in. Here is a way to read one in a single evening and arrive with a position you can defend.
- Leadership & ManagementYour first 90 days as a managerA plan for the first three months: listen first, agree what matters, and earn trust with small promises kept.
- Finance & AccountingReading a balance sheet without fearA balance sheet answers a plain question: what a business owns, what it owes, and what is left for its owners. Learn to read one in three steps.
Where organisations and learners meet.
Partner organisations help write the cases you study, and hiring partners open doors for learners.
Partner organisations
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
Hiring partners
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
- Logo · draft
Learn from anywhere.
aali is online from the first lesson to the last. Join a live session from your desk in Riyadh, a café in Amman or a train in Cairo, and keep your job and your city.
Your cohort is your campus: classmates from many countries, a case to discuss every week, and a place to keep in touch when the course ends.
Why aali
Your next decision starts here.
Pick a course, join a cohort, and bring a problem from your own work to its cases.
Learn beside classmates from many industries, and finish with a certificate and a plan you can use on Monday.