Insights
Articles, guides, a podcast and events from aali's team: ideas you can use at work this week.
- StrategyHow to read a caseA case is a real decision with the facts left in. Here is a way to read one in a single evening and arrive with a position you can defend.
- Leadership & ManagementYour first 90 days as a managerA plan for the first three months: listen first, agree what matters, and earn trust with small promises kept.
- Finance & AccountingReading a balance sheet without fearA balance sheet answers a plain question: what a business owns, what it owes, and what is left for its owners. Learn to read one in three steps.
- MarketingPricing without guessingStart from your costs, your customer's value and their alternatives, then test the price instead of arguing about it.
- Digital & AIAI at work: where to startStart with a task, not a tool: pick a small, frequent piece of work that is easy to check, try it, measure, then widen.
Browse by topic.
Topic
Leadership & Management
How to lead a team, negotiate, and manage disagreement and results.
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Strategy
Choosing where to compete and how to win, and ways of thinking through a decision.
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Finance & Accounting
Reading the numbers and deciding with them.
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Marketing
Understanding customers, pricing, brands and first sales.
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Digital & AI
Using technology, data and AI in everyday work.
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Careers
Learning habits, growth and moving to the next step.
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- Free guideA guide to learning onlineHow to plan your week, protect your time, take useful notes and learn with a cohort until you finish what you started.
- Free guideA guide for first-time leadersOne-to-ones, feedback, delegation and priorities, with short worked examples.
- Free guideFinance terms in plain wordsA reference card of the main finance and accounting terms, each in a couple of lines.
- Free guideA short guide to strategyFive questions that help you choose where to compete, how to win and what to leave out.
Featured courses.
- Leadership & Management
Leading People from Day One
What makes people follow you? Real company cases that teach you how to begin and earn trust.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 7 h a week
- Finance & Accounting
Finance for Non-Financial Leaders
Budgets, cost and return: the financial decisions that land on your desk.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Marketing
Marketing That Earns Attention
From understanding the customer to a campaign whose results you can measure, channel by channel.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Digital & AI
AI for Decision Makers
What AI can and cannot do in your company, and how to lead its adoption.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
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