Programme

Digital Innovation

Four courses that take you from platforms and data to launching a digital product.

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A group discussing a case together

What you will be able to do.

  • 01

    Understand how platforms win from networks and decide whether their model fits your company.

  • 02

    Ask data the right question and read the analysis without writing code.

  • 03

    Spot where AI helps in your company and where it does not.

  • 04

    Plan the launch of a digital product: the team, the funding and the first steps.

  • 05

    Present a complete digital product proposal to your group and take its critique.

Who it is for.

Each track has one stated admission criterion, which we read along with the rest of your application. The criteria below are drafts until aali's team confirms them, and they describe what suits the programme, not a bar to compete over.

  • Product manager

    Leading a digital product or service

    You decide what is built first and why, and you need a shared language with engineers, analysts and investors. Draft criterion: three years with a product or service team.

  • Change leader

    Leading technology adoption in an organisation

    You hear promises about AI and data every day, and you want to tell which ones will serve your organisation. Draft criterion: two years managing people or projects.

  • Founder

    Launching a start-up

    You have a technology idea and want to turn it into a product, a team and a funding plan before you spend the first riyal. Draft criterion: a specific idea, even an early one.

What you earn.

You earn an aali programme certificate, and a certificate of completion for each course you finish. They are aali's own certificates, and we claim no degree and no accreditation from any outside body. Each certificate states exactly what you completed, so anyone reading it knows which courses you finished and when.

Curriculum by term.

The programme opens with an orientation, then 4 courses spread over 4 terms, and ends with a capstone. Inside the programme every course follows your group's calendar, even one that is sold on demand when bought alone. Open each term below to see what it holds and what you need before it begins.

Before term 1Orientation

You meet your group and the learning platform, agree with your classmates how you will work together, and set your own goal for the programme.

Term 1Platforms and Digital Business Models

How platforms win from networks, and when their model fits your company.

  • Subject: Digital & AI
  • About 5 hours a week
  • Also sold on its own at 4,900 SAR (draft)
Term 2Data to Decisions

Ask the right question, read the analysis, and decide without writing code.

  • Subject: Digital & AI
  • About 6 hours a week
  • Also sold on its own at 4,900 SAR (draft)
Term 3AI for Decision Makers

What AI can and cannot do in your company, and how to lead its adoption.

  • Subject: Digital & AI
  • About 6 hours a week
  • Also sold on its own at 4,900 SAR (draft)
Term 4Launching a Technology Venture

Product, team and funding: what it takes to launch a technology start-up.

  • Subject: Entrepreneurship & Innovation
  • About 7 hours a week
  • Also sold on its own at 4,900 SAR (draft)
Final termCapstone: a digital product proposal

You build a proposal for a digital product, from the problem to the financial model and the launch plan, and present it to a panel of faculty and peers.

Upcoming cohorts.

The programme starts on the dates below, and applications for each close 7 days before it (draft). The programme costs 5,600 SAR less than its courses bought one by one (19,600 SAR) (draft). Choose the date on which you can commit to the weekly hours, because the group moves forward together and does not wait for anyone.

Upcoming cohorts
StartsApply byPay byPriceLength
11 Jan 20274 Jan 20279 Jan 202714,000 SAR6 months
5 Apr 202729 Mar 20273 Apr 202714,000 SAR6 months

Dates and prices are drafts.

Your group and your week.

Expect about 5 to 7 hours a week of reading, discussion and practice. Each course opens with a case, followed by a discussion with your group, then a tool you try at work before the next case. You are not expected to be free of other work; the programme is designed for people with full-time jobs.

  • Group

    The same group throughout

    You come to know your classmates, so the discussions grow more candid and deeper each term.

  • Live (draft)

    Live sessions with the faculty

    Short sessions to take up the hardest cases and answer your questions. Dates are announced with each cohort.

  • Coaching (draft)

    Small-group coaching

    You meet in a smaller group to review what you applied at work and where you stumbled.

Taught by aali's faculty.

Teachers' names and photos are added once confirmed; we do not print a name here that has not been. The places below are held for teachers of the subjects the programme covers, and each one says draft until a real name fills it with its owner's consent.

  • Faculty member (draft)Digital & AI
  • Faculty member (draft)Entrepreneurship & Innovation

Common questions.

What do I receive when I finish?

Finish all 4 courses and the capstone and you earn an aali programme certificate, plus a certificate of completion for each course. They are aali's own certificates; we claim no degree and no accreditation from any outside body.

What is the cohort experience like?

You study with the same group throughout: a case to read each week, a discussion to join, and live sessions with the faculty (draft). You begin with an orientation where you meet your classmates and the platform, and end with a project you present to the group.

How do I apply, and what are the admission criteria?

You send a short application about your work and goals, with no essay and no exam. We read each one and reply within about a week (draft), judging fit by one stated criterion for each track. The steps and questions are on the apply page.

How much time do I need each week?

Expect about 5 to 7 hours a week on average, on top of the live sessions. The numbers are drafts and vary a little from course to course; each course page shows its own hours.

How do I pay, and can I pay in instalments?

You can pay 14,000 SAR at once, or in 2 instalments of 7,000 SAR each (draft). The first is paid after acceptance and before the pay-by date, and the rest on dates announced inside the programme.

Can my employer pay for me?

Yes. Your employer can pay directly or reimburse you once you finish. The employer reimbursement guide has the steps to follow, and our team can help with the paperwork.

Can I withdraw or defer?

You can withdraw within 24 hours of the programme's materials opening and get back what you paid, minus an administrative fee that will be announced (draft). After that nothing paid is refunded, but you can ask to defer once to the next cohort. The details are in the policy on changing status.

What if I do not finish a course?

You can retake the course with a later cohort within a year (draft) at the past-learner price, so the programme certificate is not lost. Tell aali's team before you miss the date.

Do the programme's courses count toward a learning track?

Yes, in this case: the programme holds 3 courses in Digital & AI, which is enough for a specialisation certificate if you finish them within 18 months (a draft rule). Courses in other subjects count too once you add more from the same subject.

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