Business in Society

Business with Purpose

How to measure impact, win shareholders over to it and stay profitable.

A scene from the case discussion

What you will be able to do.

  • 01

    Define the purpose your company serves beyond profit.

  • 02

    Choose measurable impact indicators and avoid vague claims.

  • 03

    Link impact to commercial value to win shareholders over.

  • 04

    Spot overstated claims about impact and avoid them.

  • 05

    Prepare an honest impact report that survives scrutiny.

Who it is for.

Anyone who owns a decision at work and wants to make it on clearer ground.

  • Early career

    Building a professional base

    Learn the language and tools of business before you need them.

  • New manager

    Taking charge of a team for the first time

    Move from doing the work to owning its results.

  • Owner

    Running a business of your own

    Give your daily decisions a clear frame.

A slot for a real learner's view of this course, with consent.

Learner name (draft)Role and organisation

  • 00%

    More confidence leading

    A figure from a real survey, when there is one.

  • 00%

    Skills applied at work

    A figure from a real survey, when there is one.

  • 00%

    Effect on career

    A figure from a real survey, when there is one.

What you earn.

The syllabus.

4 modules and about 36 hours.

Module 1 · 9 hPurpose and model: why the company exists

You study companies that put purpose at the core of their model and others that keep it in advertising, then write a purpose statement for yours and check whether real decisions back it.

Module 2 · 9 hMeasuring impact

You learn the difference between outputs, outcomes and impact, choose three indicators for a water-bottling company operating in the region, and build a data-collection method at a reasonable cost.

Module 3 · 9 hImpact and profit together

You cost an impact programme and its direct and indirect commercial return, and build a case for shareholders who fear impact will cut profit, answering their objections.

Module 4 · 9 hHonest claims and the impact report

You examine brands' claims and pick out the overstated ones, write a short impact report for your company with numbers and stated limits, and present it to your group for critique.

Upcoming cohorts.

Upcoming cohorts
StartsPay byPriceTime
11 Jan 20279 Jan 20274,900 SAR6 weeks · 6 h a week (about 36 h)
22 Feb 202720 Feb 20274,900 SAR6 weeks · 6 h a week (about 36 h)
5 Apr 20273 Apr 20274,900 SAR6 weeks · 6 h a week (about 36 h)

Dates and prices are drafts.

Taught by aali's faculty.

Teachers' names and photos are added once confirmed.

  • Faculty member (draft)Business in Society
  • Faculty member (draft)Business in Society
  • Faculty member (draft)Business in Society

How you learn here.

  • Hands-on

    Something to do every few minutes

    Short questions and exercises keep you working, not just watching.

  • Peers

    A cohort learning beside you

    You discuss the same case and disagree about it.

  • Cases

    Real companies, real decisions

    Put yourself in the seat of the person who decided.

Common questions.

When does access start?

For cohort courses on the start date; for on-demand courses as soon as payment is complete.

How much time do I need each week?

About 6 hours a week. The details are in the course summary.

Do I need prior experience?

No. Willingness to learn is enough.

What do I get when I finish?

An aali certificate of completion you can add to your CV. We claim no degree and no accreditation.

Can my employer pay for me?

Yes. See the employer reimbursement guide.

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