Topic
Marketing
Understanding customers, pricing, brands and first sales.
Articles on this topic.
- MarketingPricing without guessingStart from your costs, your customer's value and their alternatives, then test the price instead of arguing about it.
- MarketingFrom idea to first customersPick one customer and one problem, talk before you build, sell the promise before the product, then count what matters.
Courses in this field.
- Marketing
Marketing That Earns Attention
From understanding the customer to a campaign whose results you can measure, channel by channel.
- Format
- Cohort · starts 11 Jan 2027
- Length
- 6 weeks · 6 h a week
- Marketing
Building a Brand People Choose
Identity, promise and consistency, and how to protect them as you grow.
- Format
- On demand
- Length
- 6 weeks · 5 h a week
- Marketing
Customer Experience by Design
Map the customer's journey and find the moments that decide loyalty.
- Format
- On demand
- Length
- 6 weeks · 5 h a week