Entrepreneurship & Innovation

Launching a Technology Venture

Product, team and funding: what it takes to launch a technology start-up.

A scene from the case discussion

What you will be able to do.

  • 01

    Define the smallest product to launch and what can wait.

  • 02

    Build a balanced founding team and divide equity and roles.

  • 03

    Choose the growth metrics that matter to investors and to your business.

  • 04

    Understand the funding stages and what each investor expects of you.

  • 05

    Pitch your company in a full presentation and answer the toughest questions.

Who it is for.

Anyone who owns a decision at work and wants to make it on clearer ground.

  • Early career

    Building a professional base

    Learn the language and tools of business before you need them.

  • New manager

    Taking charge of a team for the first time

    Move from doing the work to owning its results.

  • Owner

    Running a business of your own

    Give your daily decisions a clear frame.

A slot for a real learner's view of this course, with consent.

Learner name (draft)Role and organisation

  • 00%

    More confidence leading

    A figure from a real survey, when there is one.

  • 00%

    Skills applied at work

    A figure from a real survey, when there is one.

  • 00%

    Effect on career

    A figure from a real survey, when there is one.

What you earn.

The syllabus.

5 modules and about 49 hours.

Module 1 · 10 hThe first product: what to build now

You define the problem, the first user and the smallest product that proves value, and read the case of a logistics start-up that lost a year on features no one asked for.

Module 2 · 10 hThe founding team and equity

You assess how well the founders' skills fit together, negotiate equity, roles and vesting schedules, and learn how to settle a founder dispute before it reaches the company.

Module 3 · 10 hGrowth and metrics

You select growth, retention and acquisition-cost metrics, build a growth model in a spreadsheet, and pick the channel to try first when money is short.

Module 4 · 10 hFunding: from early money to rounds

You compare funding sources and their terms, understand a term sheet and dilution, and simulate a negotiation with an early investor over your company's valuation.

Module 5 · 9 hThe pitch and the launch

You build a ten-slide pitch and a 90-day launch plan, present them to your group and answer its hardest questions, then revise whatever proved weak.

Upcoming cohorts.

Upcoming cohorts
StartsPay byPriceTime
11 Jan 20279 Jan 20274,900 SAR7 weeks · 7 h a week (about 49 h)
22 Feb 202720 Feb 20274,900 SAR7 weeks · 7 h a week (about 49 h)
5 Apr 20273 Apr 20274,900 SAR7 weeks · 7 h a week (about 49 h)

Dates and prices are drafts.

Taught by aali's faculty.

Teachers' names and photos are added once confirmed.

  • Faculty member (draft)Entrepreneurship & Innovation
  • Faculty member (draft)Entrepreneurship & Innovation
  • Faculty member (draft)Entrepreneurship & Innovation

How you learn here.

  • Hands-on

    Something to do every few minutes

    Short questions and exercises keep you working, not just watching.

  • Peers

    A cohort learning beside you

    You discuss the same case and disagree about it.

  • Cases

    Real companies, real decisions

    Put yourself in the seat of the person who decided.

Common questions.

When does access start?

For cohort courses on the start date; for on-demand courses as soon as payment is complete.

How much time do I need each week?

About 7 hours a week. The details are in the course summary.

Do I need prior experience?

No. Willingness to learn is enough.

What do I get when I finish?

An aali certificate of completion you can add to your CV. We claim no degree and no accreditation.

Can my employer pay for me?

Yes. See the employer reimbursement guide.

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