Entrepreneurship & Innovation

Design Thinking for New Products

Start with the problem, not the solution, and test quickly with real users.

A scene from the case discussion

What you will be able to do.

  • 01

    Start from a specific user's problem, not a ready-made solution.

  • 02

    Observe users in their setting and draw out needs they did not state.

  • 03

    Generate many ideas, then choose among them by clear criteria.

  • 04

    Build a cheap prototype in a single day.

  • 05

    Test with users, then adjust the idea or drop it on a reasoned decision.

Who it is for.

Anyone who owns a decision at work and wants to make it on clearer ground.

  • Early career

    Building a professional base

    Learn the language and tools of business before you need them.

  • New manager

    Taking charge of a team for the first time

    Move from doing the work to owning its results.

  • Owner

    Running a business of your own

    Give your daily decisions a clear frame.

A slot for a real learner's view of this course, with consent.

Learner name (draft)Role and organisation

  • 00%

    More confidence leading

    A figure from a real survey, when there is one.

  • 00%

    Skills applied at work

    A figure from a real survey, when there is one.

  • 00%

    Effect on career

    A figure from a real survey, when there is one.

What you earn.

The syllabus.

4 modules and about 25 hours.

Module 1 · 6 hUnderstanding the user

You choose a user and a setting, observe and talk to them, and sum up your findings in an empathy map and one how-might-we question, such as a patient waiting at a clinic.

Module 2 · 6 hFraming the problem and generating ideas

You reframe the problem three ways, generate more than 30 ideas in a guided session, then pick three by need, feasibility and cost.

Module 3 · 6 hThe prototype

You turn the strongest idea into a cheap model of paper, screens or an acted-out service, and decide what you want to learn from it before showing it to anyone.

Module 4 · 7 hTesting and deciding

You test your prototype with five users and record what worked and what failed, decide whether to refine the idea or pivot from it, and hand in a one-page summary of what you learned.

Taught by aali's faculty.

Teachers' names and photos are added once confirmed.

  • Faculty member (draft)Entrepreneurship & Innovation
  • Faculty member (draft)Entrepreneurship & Innovation
  • Faculty member (draft)Entrepreneurship & Innovation

How you learn here.

  • Hands-on

    Something to do every few minutes

    Short questions and exercises keep you working, not just watching.

  • Peers

    A cohort learning beside you

    You discuss the same case and disagree about it.

  • Cases

    Real companies, real decisions

    Put yourself in the seat of the person who decided.

Common questions.

When does access start?

For cohort courses on the start date; for on-demand courses as soon as payment is complete.

How much time do I need each week?

About 5 hours a week. The details are in the course summary.

Do I need prior experience?

No. Willingness to learn is enough.

What do I get when I finish?

An aali certificate of completion you can add to your CV. We claim no degree and no accreditation.

Can my employer pay for me?

Yes. See the employer reimbursement guide.

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