Digital & AI

Data to Decisions

Ask the right question, read the analysis, and decide without writing code.

A scene from the case discussion

What you will be able to do.

  • 01

    Turn a business problem into a question the data can answer.

  • 02

    Read tables and charts and spot what misleads in them.

  • 03

    Tell correlation from cause, and chance from pattern.

  • 04

    Design a simple two-version test and read its result.

  • 05

    Ask the analyst for what you need and check the work.

  • 06

    Present a data-backed decision on one page.

Who it is for.

Anyone who owns a decision at work and wants to make it on clearer ground.

  • Early career

    Building a professional base

    Learn the language and tools of business before you need them.

  • New manager

    Taking charge of a team for the first time

    Move from doing the work to owning its results.

  • Owner

    Running a business of your own

    Give your daily decisions a clear frame.

A slot for a real learner's view of this course, with consent.

Learner name (draft)Role and organisation

  • 00%

    More confidence leading

    A figure from a real survey, when there is one.

  • 00%

    Skills applied at work

    A figure from a real survey, when there is one.

  • 00%

    Effect on career

    A figure from a real survey, when there is one.

What you earn.

The syllabus.

4 modules and about 36 hours. Basic spreadsheet skills, percentages and averages help; no coding is needed.

Module 1 · 9 hThe right question

You turn a problem such as rising subscription cancellations into a specific, measurable question, and work out which data you need, where it sits and how good it is before trusting it.

Module 2 · 9 hReading numbers and charts

You learn average, median, variance and sampling, uncover misleading charts, and go through an online shop's sales report to find what the average hides.

Module 3 · 9 hCause or chance: correlation and experiments

You separate correlation from cause on real cases, design a two-version test for a change on an order page, and read its result to decide whether the improvement is real.

Module 4 · 9 hWorking with the analyst and deciding

You practise briefing an analyst clearly and reviewing the work, then present a data-backed decision on one page that states the assumptions and the limits of confidence.

Upcoming cohorts.

Upcoming cohorts
StartsPay byPriceTime
11 Jan 20279 Jan 20274,900 SAR6 weeks · 6 h a week (about 36 h)
22 Feb 202720 Feb 20274,900 SAR6 weeks · 6 h a week (about 36 h)
5 Apr 20273 Apr 20274,900 SAR6 weeks · 6 h a week (about 36 h)

Dates and prices are drafts.

Taught by aali's faculty.

Teachers' names and photos are added once confirmed.

  • Faculty member (draft)Digital & AI
  • Faculty member (draft)Digital & AI
  • Faculty member (draft)Digital & AI

How you learn here.

  • Hands-on

    Something to do every few minutes

    Short questions and exercises keep you working, not just watching.

  • Peers

    A cohort learning beside you

    You discuss the same case and disagree about it.

  • Cases

    Real companies, real decisions

    Put yourself in the seat of the person who decided.

Common questions.

When does access start?

For cohort courses on the start date; for on-demand courses as soon as payment is complete.

How much time do I need each week?

About 6 hours a week. The details are in the course summary.

Do I need prior experience?

Basic spreadsheet skills, percentages and averages help; no coding is needed.

What do I get when I finish?

An aali certificate of completion you can add to your CV. We claim no degree and no accreditation.

Can my employer pay for me?

Yes. See the employer reimbursement guide.

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