Strategy

Competing Globally from the Gulf

Choose markets, build partnerships, and manage cultural and regulatory difference.

A scene from the case discussion

What you will be able to do.

  • 01

    Rate foreign markets on clear criteria and choose the first one.

  • 02

    Choose an entry mode: export, partner, subsidiary or acquisition.

  • 03

    Assess a prospective partner and shape a deal that protects your interest.

  • 04

    Read cultural and regulatory differences and adapt your offer to them.

  • 05

    Write a twelve-month entry plan with a budget and risks.

Who it is for.

Anyone who owns a decision at work and wants to make it on clearer ground.

  • Early career

    Building a professional base

    Learn the language and tools of business before you need them.

  • New manager

    Taking charge of a team for the first time

    Move from doing the work to owning its results.

  • Owner

    Running a business of your own

    Give your daily decisions a clear frame.

A slot for a real learner's view of this course, with consent.

Learner name (draft)Role and organisation

  • 00%

    More confidence leading

    A figure from a real survey, when there is one.

  • 00%

    Skills applied at work

    A figure from a real survey, when there is one.

  • 00%

    Effect on career

    A figure from a real survey, when there is one.

What you earn.

The syllabus.

4 modules and about 40 hours.

Module 1 · 10 hWhere to begin: comparing markets

You build a scoring table for markets by size, proximity, competition and regulation, apply it to a Gulf food company weighing three destinations, then choose your own first market.

Module 2 · 10 hHow to enter

You compare exporting, an agent, a joint venture and an owned subsidiary, weigh cost, risk and control for each, and recommend and defend an entry mode for a manufacturing firm.

Module 3 · 10 hPartnerships and cultural difference

You assess a prospective partner in a new market, read the case of a partnership that stalled over different ways of deciding, and draft terms that protect your interests and keep the relationship alive.

Module 4 · 10 hRegulation, operations and the entry plan

You check the regulation, customs, currency and supply chain of your chosen market, then pull everything into a twelve-month entry plan with a budget, risks and the first signs of success.

Taught by aali's faculty.

Teachers' names and photos are added once confirmed.

  • Faculty member (draft)Strategy
  • Faculty member (draft)Strategy
  • Faculty member (draft)Strategy

How you learn here.

  • Hands-on

    Something to do every few minutes

    Short questions and exercises keep you working, not just watching.

  • Peers

    A cohort learning beside you

    You discuss the same case and disagree about it.

  • Cases

    Real companies, real decisions

    Put yourself in the seat of the person who decided.

Common questions.

When does access start?

For cohort courses on the start date; for on-demand courses as soon as payment is complete.

How much time do I need each week?

About 5 hours a week. The details are in the course summary.

Do I need prior experience?

No. Willingness to learn is enough.

What do I get when I finish?

An aali certificate of completion you can add to your CV. We claim no degree and no accreditation.

Can my employer pay for me?

Yes. See the employer reimbursement guide.

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