Episode 3 (draft)
Pricing your first product
Guest and host slots are drafts: names are added once confirmed.

About this episode
How do you put a number on something nobody has bought yet? A conversation about costs, customer value and small tests, and about why a price that feels too high is often a sign you are talking to the wrong customer.
Resources.
Course
Marketing That Earns Attention
From understanding the customer to a campaign whose results you can measure, channel by channel.
Learn moreArticle
Pricing without guessing
Start from your costs, your customer's value and their alternatives, then test the price instead of arguing about it.
ReadArticle
From idea to first customers
Pick one customer and one problem, talk before you build, sell the promise before the product, then count what matters.
Read
Transcript.
Transcript (draft)
This is a placeholder for the transcript. A machine-made one is added once the episode is recorded and checked.
A machine-made transcript can contain mistakes, and we will say so here.
On this podcast.
Guest (draft)Job title (draft)
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