Free guide

The first-customers checklist

From idea to first customer: short steps to test your idea at low cost.

A market street lined with lit stalls and palms at dusk

What the guide covers.

  • 01

    Describing one customer and one problem

  • 02

    Questions for your first ten conversations

  • 03

    Shaping an offer and a price

  • 04

    Writing down what you learn

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